B2B Marketing & GTM Strategy
SVP-level marketing leader with 20+ years driving go-to-market strategy at the intersection of advertising, media, and technology.
About
SVP-level marketing and go-to-market leader with 20+ years of experience across advertising, media, and technology.
I translate complex AdTech and media ecosystems into clear, actionable strategies that connect product capability to market demand. My focus is narrative development—turning data and insights into compelling stories that align teams, influence stakeholders, and drive growth.
I have built and scaled go-to-market frameworks that simplify complexity and deliver impact, including enabling 1,500+ sellers through consistent positioning and tools. I partner with executive teams to shape how products are brought to market and how value is clearly communicated.
I create clarity, build momentum, and move markets through insight-driven storytelling.
Featured Work
Best in Class Case Studies
A curated collection of standout B2B advertising case studies demonstrating measurable impact across key verticals.
2026 State of Podcasting
Annual industry POV on podcast trends, audience growth, and the evolving role of audio in the B2B marketing mix.
iHeartSports GTM Narrative
Go-to-market strategy and positioning framework for iHeartMedia's sports advertising and sponsorship offerings.
CPG & Shopper Marketing Narrative
Strategic narrative positioning iHeartMedia's solutions for CPG brands and shopper marketing campaigns.
Programmatic Audio Solutions
A comprehensive overview of iHeartMedia's programmatic audio capabilities, targeting solutions, and go-to-market approach.
Experience
iHeartMedia
SVP, Marketing & GTM Strategy
Lead enterprise-wide go-to-market strategy for one of the largest digital audio and media advertising platforms in the U.S. Shape positioning for $200M+ in annual revenue across programmatic audio, analytics, and podcast.
Verizon Media / AOL
Senior Director, Head of Program Development
Led go-to-market strategy and positioning for digital media and advertising platforms, including premium content, programmatic, and cross-platform solutions. Reported to CMO, advising on enterprise-level media strategy.
American Express
Senior Marketing Manager / Integrated Marketing Director
Developed integrated marketing strategies and partnership positioning for premium brands, focused on customer value and cross-channel engagement.
Universal McCann & MediaCom
Media Strategy & Planning
Led media strategy and planning for major national brands including Kohl's, Subway, and Volkswagen. Built foundational expertise in media mix, audience behavior, and advertising effectiveness.
Get in Touch
Open to strategic advisory conversations, speaking engagements, and executive leadership opportunities.