Marketing Strategy | Partnerships | Go-to-Market Leadership

Mike Feeley

SVP-level marketing and partnerships leader with 20+ years building content, sponsorship, and go-to-market strategies at the intersection of media, advertising, and technology.

Sales Development AdTech & Programmatic Go-to-Market Strategy Executive Advisory AI-Enabled Marketing B2B Thought Leadership Digital Audio & Podcast Marketing Operations Content Partnerships Branded Content
Mike Feeley
About

Senior marketing, content, partnerships, and go-to-market leader with 20+ years of experience across media, advertising, technology, and AdTech. Throughout my career, I have helped brands, agencies, publishers, and sales organizations navigate periods of significant industry change, including the growth of digital media, streaming, programmatic advertising, data-driven marketing, creator ecosystems, and AI.

My expertise sits at the intersection of strategy, storytelling, content, and commercialization. I translate complex products, audience insights, and market dynamics into compelling narratives, integrated marketing programs, sponsorship platforms, and growth opportunities that drive business results. Whether developing branded content initiatives, building advertiser solutions, launching new products, or creating go-to-market frameworks, I focus on connecting audience needs with commercial outcomes.

Over the past two decades, I have led client strategy, integrated marketing, content partnerships, commercialization, and go-to-market initiatives at organizations including iHeartMedia, AOL, American Express, and leading media agencies. I have partnered closely with executive teams, sales organizations, product leaders, editorial teams, and marketers to create innovative programs that generate revenue, strengthen partnerships, deepen audience engagement, and position businesses for long-term success.

At my core, I help organizations make sense of complexity, uncover opportunity through data and insights, and turn strategy into action through the power of content, storytelling, and human connection.

20+
Years in B2B marketing & media strategy
1,500+
Sellers enabled via national GTM frameworks
$200M+
Revenue influenced through key product positioning
Featured Work
Video

Executive Webinar: AI & the Future of B2B Media

A Seismic-sponsored executive webinar on how AI is reshaping B2B media strategy, content delivery, and audience engagement.

PDF

Best in Class Case Studies

A curated collection of standout B2B advertising case studies demonstrating measurable impact across key verticals.

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PDF

2026 State of Podcasting

Annual industry POV on podcast trends, audience growth, and the evolving role of audio in the B2B marketing mix.

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PDF

iHeartSports GTM Narrative

Go-to-market strategy and positioning framework for iHeartMedia's sports advertising and sponsorship offerings.

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PDF

CPG & Shopper Marketing Narrative

Strategic narrative positioning iHeartMedia's solutions for CPG brands and shopper marketing campaigns.

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PDF

Programmatic Audio Solutions

A comprehensive overview of iHeartMedia's programmatic audio capabilities, targeting solutions, and go-to-market approach.

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Press

AOL & MillerCoors Native Ad Pact — MediaPost

MediaPost coverage of the $5M AOL–MillerCoors native advertising partnership, the "Brew Pub Newsroom," targeting male millennials across HuffPost and Mandatory.com. A deal Mike's team played a key role in developing.

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Press

Johnnie Walker Pours Into Tech With HuffPost Live Sponsorship — Adweek

Adweek coverage of Johnnie Walker's sponsored HuffPost Live series, The Next Step, focusing on tech influencers as part of the brand's longstanding Keep Walking campaign.

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Experience
2016 – March 2026
iHeartMedia
SVP, Marketing & GTM Strategy
Lead enterprise-wide go-to-market strategy for one of the largest digital audio and media advertising platforms in the U.S. Shape positioning for $200M+ in annual revenue across programmatic audio, analytics, and podcast.
2010 – 2016
Verizon Media / AOL
Senior Director, Head of Program Development / Director Client Strategy
Led go-to-market strategy and positioning for digital media and advertising platforms, including premium content, programmatic, and cross-platform solutions. Reported to CMO, advising on enterprise-level media strategy. Partnered with Sales teams to develop and close multi-million dollar client partnerships from top brand such as Disney, Miller-Coors, Diageo, Delta, and Marriott.
2006 – 2010
American Express
Senior Marketing Manager / Integrated Marketing Director
Developed integrated marketing strategies and partnership positioning for premium brands, focused on customer value and cross-channel engagement.
1999 – 2006
Universal McCann & MediaCom
Media Strategy & Planning
Led media strategy and planning for major national brands including Kohl's, Subway, and Volkswagen. Built foundational expertise in media mix, audience behavior, and advertising effectiveness.
Get in Touch

Let's connect.

Open to strategic advisory conversations, speaking engagements, and executive leadership opportunities.