B2B Marketing & GTM Strategy
SVP-level marketing leader with 20+ years driving go-to-market strategy at the intersection of advertising, media, and technology.
About
I specialize in translating complex AdTech and media ecosystems into clear, actionable strategies for senior leaders — bridging the gap between product capability and market demand.
From scaling iHeartMedia's programmatic audio positioning to advising C-suite stakeholders on AI-driven personalization, my work centers on scalable frameworks and executive-level insight that move the needle.
Featured Work
Presentation
GTM Strategy Framework
A scalable go-to-market playbook for B2B advertising and media organizations navigating AdTech transformation.
PDF Report
State of Programmatic Audio
An industry POV examining data-driven audio advertising trends, identity, and the future of programmatic buying.
Video · Vimeo
Executive Webinar: AI & the Future of B2B Media
Watch on Vimeo or play the embedded version above. A keynote on how AI is reshaping B2B marketing and the advertising ecosystem.
Experience
iHeartMedia
SVP, Marketing & GTM Strategy
Lead enterprise-wide go-to-market strategy for one of the largest digital audio and media advertising platforms in the U.S. Shape positioning for $200M+ in annual revenue across programmatic audio, analytics, and podcast.
Verizon Media / AOL
Senior Director, Head of Program Development
Led go-to-market strategy and positioning for digital media and advertising platforms, including premium content, programmatic, and cross-platform solutions. Reported to CMO, advising on enterprise-level media strategy.
American Express
Senior Marketing Manager / Integrated Marketing Director
Developed integrated marketing strategies and partnership positioning for premium brands, focused on customer value and cross-channel engagement.
Universal McCann & MediaCom
Media Strategy & Planning
Led media strategy and planning for major national brands including Kohl's, Subway, and Volkswagen. Built foundational expertise in media mix, audience behavior, and advertising effectiveness.
Get in Touch
Open to strategic advisory conversations, speaking engagements, and executive leadership opportunities.