SVP-level marketing and partnerships leader with 20+ years building content, sponsorship, and go-to-market strategies at the intersection of media, advertising, and technology.
Senior marketing, content, partnerships, and go-to-market leader with 20+ years of experience across media, advertising, technology, and AdTech. Throughout my career, I have helped brands, agencies, publishers, and sales organizations navigate periods of significant industry change, including the growth of digital media, streaming, programmatic advertising, data-driven marketing, creator ecosystems, and AI.
My expertise sits at the intersection of strategy, storytelling, content, and commercialization. I translate complex products, audience insights, and market dynamics into compelling narratives, integrated marketing programs, sponsorship platforms, and growth opportunities that drive business results. Whether developing branded content initiatives, building advertiser solutions, launching new products, or creating go-to-market frameworks, I focus on connecting audience needs with commercial outcomes.
Over the past two decades, I have led client strategy, integrated marketing, content partnerships, commercialization, and go-to-market initiatives at organizations including iHeartMedia, AOL, American Express, and leading media agencies. I have partnered closely with executive teams, sales organizations, product leaders, editorial teams, and marketers to create innovative programs that generate revenue, strengthen partnerships, deepen audience engagement, and position businesses for long-term success.
At my core, I help organizations make sense of complexity, uncover opportunity through data and insights, and turn strategy into action through the power of content, storytelling, and human connection.
A Seismic-sponsored executive webinar on how AI is reshaping B2B media strategy, content delivery, and audience engagement.
A curated collection of standout B2B advertising case studies demonstrating measurable impact across key verticals.
Download PDFAnnual industry POV on podcast trends, audience growth, and the evolving role of audio in the B2B marketing mix.
Download PDFGo-to-market strategy and positioning framework for iHeartMedia's sports advertising and sponsorship offerings.
Download PDFStrategic narrative positioning iHeartMedia's solutions for CPG brands and shopper marketing campaigns.
Download PDFA comprehensive overview of iHeartMedia's programmatic audio capabilities, targeting solutions, and go-to-market approach.
Download PressMediaPost coverage of the $5M AOL–MillerCoors native advertising partnership, the "Brew Pub Newsroom," targeting male millennials across HuffPost and Mandatory.com. A deal Mike's team played a key role in developing.
Read Article ↗ PressAdweek coverage of Johnnie Walker's sponsored HuffPost Live series, The Next Step, focusing on tech influencers as part of the brand's longstanding Keep Walking campaign.
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